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Madison Insurance

65Score
★★★☆☆3.5

Customer satisfaction · 350K members

IRA: Established Health Insurer(2026)

Madison Insurance is a locally owned Kenyan financial services company formed from the merger of Crusader Plc and Kenya Commercial Insurance Corp. With 4.22% health insurance market share, it focuses on affordable and simple plans for small businesses and individuals.

Overall Score

65/100

Founded

1988

Headquarters

Nairobi

Type

private
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Key Metrics

Market Share

~4.22%

Ownership

Locally owned

Focus

SMEs & individuals

Services

Insurance + wealth management

Editorial Ratings

IRA: Established Health Insurer(2026)

Rating: 4.22% health insurance market share (max: #1)

65IRA

Coverage Highlights

  • ✓Affordable and simple health plan structures
  • ✓Strong in small business and individual segments
  • ✓Locally owned financial services company
  • ✓Wealth management + insurance bundling

Pros

  • ✓Affordable premiums for individuals and small businesses
  • ✓Simple, easy-to-understand plan structures
  • ✓Good for SMEs and individual coverage
  • ✓Local ownership and understanding of Kenyan market

Cons

  • ✗Smaller hospital network than major competitors
  • ✗Limited premium or high-end plan options
  • ✗Less brand visibility than top-tier insurers

Frequently Asked Questions

Is Madison Insurance locally owned?

Yes. Madison Insurance is a locally owned Kenyan financial services company formed from the merger of Crusader Plc and Kenya Commercial Insurance Corp.

What is Madison Insurance best suited for?

Madison Insurance is best suited for small businesses and individuals looking for affordable, simple health insurance plans without complex structures.

Does Madison Insurance offer wealth management?

Yes. Madison Insurance is a diversified financial services company offering both insurance and wealth management products.

Quick Summary

InsurerMadison Insurance
Country🇰🇪 Kenya
Overall Score65/100
Satisfaction3.5/5
Members350K
Typeprivate
Founded1988

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