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Florida Blue (GuideWell)

Florida Blue

80Score
★★★☆☆3.7

Customer satisfaction · 6.0M members

AM Best: Strong Ratings(2025)

Florida Blue is the largest health insurer in Florida with approximately 6 million members, operating as a BCBS licensee. A non-profit subsidiary of GuideWell, it offers physical Florida Blue Centers for in-person customer service and has a strong ACA marketplace presence.

Overall Score

80/100

Founded

1944

Headquarters

Jacksonville, Florida

Type

private
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Key Metrics

Am Best Rating

Strong ratings

Network Size

Dominant in Florida + GuideWell national reach

Structure

Non-profit BCBS licensee

Editorial Ratings

AM Best: Strong Ratings(2025)

Rating: Strong ratings (max: A++ (Superior))

80AM

Coverage Highlights

  • ✓Largest health insurer in Florida
  • ✓BCBS licensee for the state of Florida
  • ✓Physical Florida Blue Centers for in-person customer service and wellness
  • ✓Strong ACA marketplace presence in Florida
  • ✓GuideWell parent company serves 45M+ across 45 states

Pros

  • ✓Dominant market position in Florida
  • ✓Physical Florida Blue Centers for face-to-face service
  • ✓Strong ACA marketplace presence
  • ✓Non-profit structure

Cons

  • ✗Primarily Florida-focused
  • ✗Limited national presence under Florida Blue brand
  • ✗Premium increases in recent years

Frequently Asked Questions

Is Florida Blue a non-profit?

Yes. Florida Blue is a non-profit BCBS licensee, subsidiary of GuideWell, which serves over 45 million people across 45 states.

What are Florida Blue Centers?

Florida Blue Centers are physical locations across Florida offering in-person customer service, health and wellness programs, and community events.

Is Florida Blue only available in Florida?

The Florida Blue brand is specific to Florida, but its parent company GuideWell has broader national reach serving 45+ states.

Quick Summary

InsurerFlorida Blue (GuideWell)
Country🇺🇸 United States
Overall Score80/100
Satisfaction3.7/5
Members6.0M
Typeprivate
Founded1944

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