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privateFinancial Strength: A (Generali Group — S&P)

Generali Insurance Serbia

Generali Osiguranje Srbija

85Score

★★★☆☆3.8

Customer satisfaction · 0 members

NBS: #1 by Assets, Life & Health Leader(2025)

Generali Osiguranje Serbia is the #2 insurer by premium (17.6% market share) and #1 by balance sheet total (22.1% of sector assets). A market leader in Life and Health insurance for over a decade, it operates 54 branches with 1,500 employees and over 1,000 points of sale.

Overall Score

85/100

Founded

1998

Headquarters

Belgrade

Type

private

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Key Metrics

Market Share

17.6% (#2 by premium)

Asset Share

22.1% (#1 by assets)

Employees

1,500

Branches

Editorial Ratings

NBS: #1 by Assets, Life & Health Leader(2025)

Rating: #2 by premium — 17.6% market share; #1 by assets (max: #1)

85NBS

Coverage Highlights

✓#1 by balance sheet total (22.1% of sector assets)
✓Market leader in Life and Health insurance for over a decade
✓54 branches with 1,000+ points of sale
✓Subsidiaries include Generali Reinsurance Serbia and Generali VPF Management

Pros

✓Largest insurer by assets in Serbia (22.1% of sector)
✓Life & Health market leader for over a decade
✓Strong international backing from Generali Group (S&P: A)
✓Extensive branch network with 54 locations

Cons

✗Limited English website
✗Higher pricing than domestic competitors
✗#2 by premium volume (behind Dunav)

Frequently Asked Questions

Is Generali Serbia part of Generali Group?

Yes, Generali Osiguranje Serbia is part of the Generali Group, one of Europe's largest insurers with an S&P rating of A.

What makes Generali Serbia unique?

Generali Serbia is #1 by assets (22.1% of sector) and has been the market leader in Life and Health insurance for over a decade, with 1,500 employees across 54 branches.

Quick Summary

InsurerGenerali Insurance Serbia

Country🇷🇸 Serbia

Overall Score85/100

Satisfaction3.8/5

Members0

Typeprivate

Founded1998

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