privateFinancial Strength: Net income A$131.2M (2025)Online Signup

HBF Health

90Score

★★★★☆4.0

Customer satisfaction · 1.0M members

Canstar: Outstanding Value Extras 2025 (NT, WA)(2025)

HBF Health is the fifth-largest national health insurer in Australia (7.82% market share) and dominant in Western Australia. A not-for-profit mutual, HBF generated A$2.32 billion in revenue in 2025 and expanded nationally via its 2023 acquisition of QLD Country Health Fund.

Overall Score

90/100

Founded

1941

Headquarters

Perth, Western Australia

Type

private

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Key Metrics

Market Share

7.82% (national)

Revenue

A$2.32 billion (2025)

Structure

Not-for-profit mutual

Dominant Region

Western Australia

Editorial Ratings

Canstar: Outstanding Value Extras 2025 (NT, WA)(2025)

Rating: Outstanding Value — Extras (NT, WA, 2025) (max: 5 Stars / Outstanding Value)

90Canstar

Coverage Highlights

✓Dominant health insurer in Western Australia
✓Not-for-profit mutual structure returning value to members
✓National expansion via QLD Country Health Fund acquisition (2023)
✓Competitive pricing due to mutual model
✓Canstar Outstanding Value Extras awards (NT, WA)

Pros

✓Not-for-profit structure returns value to members
✓Very strong brand loyalty in Western Australia
✓Competitive pricing due to mutual model
✓Active national expansion strategy

Cons

✗WA-centric — still building national provider networks
✗Fewer physical branches outside WA
✗Brand recognition lower in eastern states

Frequently Asked Questions

Is HBF available outside Western Australia?

Yes. While HBF is dominant in WA, it has expanded nationally and is now available to all Australians. Its 2023 acquisition of QLD Country Health Fund strengthened its Queensland presence.

Is HBF a not-for-profit fund?

Yes. HBF is a not-for-profit mutual, meaning it is owned by its members and profits are reinvested into member benefits and lower premiums.

What is HBF's market share?

HBF holds approximately 7.82% of the national private health insurance market (2025), making it the fifth-largest insurer in Australia.

Quick Summary

InsurerHBF Health

Country🇦🇺 Australia

Overall Score90/100

Satisfaction4.0/5

Members1.0M

Typeprivate

Founded1941

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