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Singlife (with Aviva)

Singlife

72.5Score

★★★★☆4.0

Customer satisfaction · 1.0M members

AM Best: A- (Excellent)(2025)Fitch: A(2025)

Singlife is a digital-first insurance platform that merged with Aviva Singapore in 2022, creating the 5th largest insurer in Singapore. Known for innovation and a tech-savvy approach, it offers competitive IP plans and the popular Singlife Account savings product.

Overall Score

72.5/100

Founded

2017

Headquarters

Singapore

Type

private

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Key Metrics

Ip Plan

Singlife Shield

Approach

Digital-first

Merger

Merged with Aviva Singapore (2022)

Market Position

5th largest insurer

Editorial Ratings

AM Best: A- (Excellent)(2025)

Rating: A- (Excellent) (max: A++ (Superior))

70AM

Fitch: A(2025)

Rating: A (max: AAA)

75Fitch

Coverage Highlights

✓Singlife Shield — competitive Integrated Shield Plan
✓Digital-first insurance platform
✓Innovative Singlife Account savings product
✓Merger with Aviva expanded product range and distribution
✓Strong focus on younger, tech-savvy customers

Pros

✓Best-in-class digital experience
✓Competitive pricing after Aviva merger
✓Innovative product design
✓Growing market share rapidly

Cons

✗Newer brand — less track record than established players
✗Smaller agent network than established players
✗Financial strength ratings lower than top tier

Frequently Asked Questions

What happened when Singlife merged with Aviva?

Singlife merged with Aviva Singapore in 2022, creating the 5th largest insurer in Singapore. The merger combined Singlife's digital-first approach with Aviva's established product range and distribution.

Is Singlife good for younger policyholders?

Yes. Singlife targets younger, tech-savvy customers with its digital-first platform, competitive pricing, and innovative products like the Singlife Account.

What is Singlife's financial strength?

Singlife holds an AM Best A- (Excellent) and Fitch A rating. While lower than top-tier insurers like AIA or Great Eastern, these are still strong investment-grade ratings.

Quick Summary

InsurerSinglife (with Aviva)

Country🇸🇬 Singapore

Overall Score72.5/100

Satisfaction4.0/5

Members1.0M

Typeprivate

Founded2017

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