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27.9% Ireland Market ShareAIG GroupModern Digital Approach

Laya Simply Connect

by Laya Healthcare

4.2(16,870 reviews)

Laya Healthcare is Ireland's second-largest health insurer with 27.9% market share, backed by AIG Group. Its Simply Connect plan offers private hospital and specialist cover with a modern digital approach and app-based claims management, appealing particularly to younger Irish policyholders.

Monthly Premium

€75 - €230

Deductible

€0 - €150

Coverage Type

standard
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Coverage Details

Hospitalization
Outpatient Care
Dental
Vision
Mental Health
Maternity
Prescription Drugs
Emergency Care
International Coverage
Telehealth

Pros

  • Strong digital tools and app
  • AIG Group financial strength
  • Competitive pricing for young adults

Cons

  • Smaller hospital contract list than VHI
  • 4.7% 2026 increase higher than VHI's 3%

Editorial Review

Laya's AIG backing and modern digital product design give it a strong position among younger Irish consumers who find VHI's heritage and size less relevant than digital experience and competitive pricing for healthy individuals.

Settle.ie Ireland Health Insurance 2025; RTÉ Analysis Health Insurance 2026

Key Highlights

  • Ireland's second-largest health insurer with 27.9% market share
  • AIG Group financial backing
  • 4.7% average premium increase April 2026 — competitive with peers

Quick Summary

ProviderLaya Healthcare
CountryIreland
Rating4.2/5
Reviews16,870
Typestandard

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