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Generali Malaysia (formerly AXA Affin)

Generali Insurance Malaysia Berhad

77.5Score

★★★☆☆3.7

Customer satisfaction · 1.0M members

S&P: A (Generali Group)(2025)AM Best: A (Generali Group)(2025)

Generali Malaysia (formerly AXA Affin) transitioned from AXA to Generali brand in 2023 following AXA's sale of Malaysian operations. It offers digital-first insurance with bancassurance distribution through Affin Bank and is backed by Generali Group (Italy).

Overall Score

77.5/100

Founded

1997

Headquarters

Kuala Lumpur

Type

private

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Key Metrics

Former Brand

AXA Affin (transitioned 2023)

Parent Group

Generali Group (Italy)

Bancassurance

Affin Bank

Approach

Digital-first

Editorial Ratings

S&P: A (Generali Group)(2025)

Rating: A (Generali Group parent) (max: AAA)

75S&P

AM Best: A (Generali Group)(2025)

Rating: A (Generali Group parent) (max: A++ (Superior))

80AM

Coverage Highlights

✓Transition from AXA to Generali brand (2023)
✓Digital-first insurance approach
✓Bancassurance through Affin Bank
✓International expertise from Generali Group
✓Growing health insurance portfolio

Pros

✓International backing (Generali Group)
✓Competitive pricing during transition period
✓Bancassurance through Affin Bank
✓Digital-first approach

Cons

✗Brand transition creates confusion
✗Smaller market share during transition
✗Less established than Great Eastern or AIA
✗Product range still evolving under new brand

Frequently Asked Questions

Why did AXA Affin become Generali Malaysia?

AXA sold its Malaysian operations, and the business transitioned to Generali Group (Italy) in 2023. Former AXA Affin policyholders are now covered under the Generali Malaysia brand.

Is Generali Malaysia financially strong?

Generali Malaysia benefits from Generali Group's S&P A and AM Best A financial strength ratings, providing solid international backing.

Does Generali Malaysia distribute through banks?

Yes. Generali Malaysia maintains a bancassurance partnership with Affin Bank for distributing insurance products through the bank's branch network.

Quick Summary

InsurerGenerali Malaysia (formerly AXA Affin)

Country🇲🇾 Malaysia

Overall Score77.5/100

Satisfaction3.7/5

Members1.0M

Typeprivate

Founded1997

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